Four Sigmatic started back in Finland, where saunas outnumber cars and people love coffee as much as they love nature. So much so that a coffee replacement was brewed out of mushrooms during WWII. Tero, the founder of Four Sigmatic, grew up in Finland on a family farm that’s been around for 13 generations. There he learned to appreciate the best off-the-beaten-track ingredients and the absolute worst puns. Tero started Four Sigmatic to share these feel-good Finnish traditions with the world.