hiyo is a long overdue alternative to alcohol. until now, the social occasion has been notoriously unhealthy due to (over) consumption of america’s favorite social lubricant. while alcohol feels familiar, the substance’s negative consequences are rarely vocalized, but often felt. hiyo wanted to help change the world--specifically, the world’s relationship with alcohol. so they created a social tonic that provided a similar stress-relieving, mood-boosting effect that people usually seek from alcohol, but instead from healthy, functional ingredients like adaptogens, nootropics, and botanicals.