After a lot of research, OMFG was alarmed by how many hard-earned dollars consumers spend on supplements that cannot be absorbed by the human body, or products that are using cheap, inferior ingredients. In other words, a lot of the products out there are totally useless. So OMFG decided to make some they felt they'd want to take every day. After years of research, they were convinced by the efficacy and clinically proven health benefits of the mighty mushroom. They tracked down the purest and most potent mushrooms in the world to make a product that is highly available in the human body. And then they formulated extracts from those mushrooms into gummies, a form factor people might actually look forward to taking.